Category: Experiential – Incorporating: audiovisual, graphic and object-based displays

In 2013, Studio MB was commissioned by the Amiri Diwan to design a new national museum and cultural centre within the shell of a former Kuwaiti Palace, left in ruin following the Iraqi invasion in 1990. The 15,000m2 restored, repurposed and reimagined Al Salam Palace Museum opened to the public in February 2020.  It delivers 26 exhibition galleries in two immersive museum visitor experiences. A suite of temporary exhibition galleries, an underground courtyard with a café, shop and education centre, […]

“A showstopper attraction that will underpin Aberdeen’s cultural renaissance.”VisitScotland At the heart of the reimagined Aberdeen Art Gallery is the concept of ‘Inspiring Art and Music’, reflecting the project ambition to develop a gallery where its exceptional treasures – and the stories they tell – are celebrated and shared through experiential design, accessible exhibitions, and new ways of engaging with visitors. Today Aberdeen Art Gallery is a place for everyone, delivering major new exhibition and education spaces (1,080 artworks now […]

Located within the new JCB India headquarters in Ballabhgarh, this 900m2 state-of-the-art customer experience was designed to showcase the company’s full range of machines that are ‘Made in India’, as well as act as the start and end point of a customer visit to the new headquarters and factory. The offering includes a dynamic customer reception zone, 250 seat theatre, VIP dining and the immersive Story of JCB India experience.  Space allowances meant there was no requirement to house any […]

The Library of Innerpeffray is the oldest public lending library in Scotland. A walking trail has been developed in order to allow visitors to visit the grounds and learn more about this site. As a part of this we developed a series of interpretation points which lead visitors through the history of the place from the ice age through Roman times to the present day. A series of cast stone boulders, books and Roman tablets start the journey describing the […]

We were appointed on a design and build contract to refurbish the galleries within the National Wallace Monument as part of the celebrations for the 150th anniversary of the building. Our brief was to ‘tell the story of William Wallace better than it has ever been told before’. Using dynamic storytelling and innovative digital interpretation which resonates with modern audiences from all over the world, we took visitors on an emotional journey through the exhibition spaces to engage, explore and […]

Holyrood Distillery is bringing single malt whisky distilling back to the centre of Edinburgh after almost 100 years. From the creation of the brand identity to the development of crucial marketing & sales documents to supporting initial shareholder funding, working with architects, engineers and distillers to the grand opening, we have been at the centre of Holyrood Distillery’s history making journey. Flavour is at the heart of everything the brand does. It runs through all of the visitor attraction touchpoints. […]

442 completed the refurbishment of the 12,000 SQFT flagship experience ‘The Armoury’ at Emirates Stadium for Arsenal Football Club, marking the launch of a 5 year partnership deal between adidas and Arsenal. The brief was to take the store beyond pure retail and into engaging, shareable experience. 442 were appointed to work with both adidas and Arsenal to bring together two world-class brands with one unified voice – reflecting the DNA of each brand, while marking the launch of a collaborative partnership that puts fans at […]