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Tartan was the first major exhibition curated by V&A Dundee’s in-house team, it coincided with the museum’s 5th birthday and, in another first, had its world premiere in the city.Being the first exhibition dedicated to tartan in Scotland in over 100 years, the campaign had to convey all that is great about the subject, while having the level of quality and spectacle befitting of an exhibition carrying the V&A brand. With the messaging, V&A Dundee wanted to create an exciting […]
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