
In Revenant’s Animated campaign “Future Genesis” for Oakley, we synthesized the brand’s future-focused ethos with its historical identity, guided by the iconic Max Fearlight advert. This concept evolved into a narrative trilogy mirroring Oakley’s journey and innovation. The campaign, aiming to unify Oakley’s varied internal perceptions and external representations, crafts a visionary tale of evolution and identity. It blends narrative innovation with visual prowess, aligning closely with Oakley’s pioneering spirit and aiming to resonate deeply with both the Oakley team […]
Continue reading