Category: Brand Identity – Consumer

Ichiban’s brand new venture, ICHIGO opens Easter 2024. They offer an expansive range of Japanese comfort foods in a more approachable format. Sushi is made fresh daily in-house and can be ordered by the set or by the individual piece – allowing for creative mixing and matching to each individual’s taste. Our brand identity is inspired by the streets of Tokyo, Japanese minimalism and mid-century Americana.

Throughout the last year, our collaboration with H+I ADVENTURES / @mountainbikeworldwide has focused on refining their brand positioning, messaging, and visual identity. Our goal from the outset was to craft a fully immersive brand, integrating H+I’s exceptional video and photographic assets with evocative messaging and dynamic typography. We formulated a compelling brand positioning anchored in the concept of adventure. The brand tagline, ‘WE’RE MADE FROM ADVENTURE,’ not only reinforces this stance but also empowers H+I to establish a distinctive presence […]

Brand identity and repositioning of a countryside hotel & spa overlooking Ben Lomond. With the launch of their new lodges and a critical new chapter on the horizon, the team at Bowfield wanted to ensure the venue’s new ‘inclusive not exclusive’ vision was reflected in the brand. The Bowfield was once an exclusive access ‘country-club’ and the current brand retained much of the traditional look and feel you would expect. Our challenge was repositioning the brand to feel special but […]

The Rebel Baker and her Rebel Bakes, where innovation meets inclusivity. We proudly offer a Top 14 Allergen Friendly range, ensuring that everyone can indulge in our rebellious treats without worry. Our brand is more than just a baking venture – it’s a bold challenge to convention and a celebration of extraordinary confections. Our brand ethos is vividly captured in our logo, where the letter ‘e’ in “rebel” transforms into a delectable cake, symbolising our unwavering commitment to crafting indulgent […]

Reawakening Penicuik Estate Celebrated as a hub of the Scottish Enlightenment and enjoyed by thousands of visitors annually, Penicuik Estate is located 10 miles south of Edinburgh and extends to 3,100 hectares.  Penicuik Estate not only has a rich agricultural and natural heritage but is also home to one of Scotland’s finest Designed Landscapes. Inspired by this illustrious past and drawing on the pioneering enlightenment philosophies of the Second Baronet, Sir John Clerk, we crafted a brand identity that conveys […]