Category: GRAPHIC: Item of Self Promotion

As part of our re-brand, we wanted to create a film that would help launch the new name and garner more excitement. We then decided to create a short animation, illustrating the old name being replaced with the new one. As the circle is a big part of our image, we used this as our template and gave the team creative freedom. The creative process was so organic and open that it resulted in an amalgamation of the team’s skills […]

Where Giants Roam Launch Reel: This is a place where the limits of reality no longer hold us back. A place of collaboration. A place of creativity. A place where virtual photography, motion, and design cross paths. A place where worlds are created, and ideas are formed. This is no ordinary place. This is a place where boundaries are pushed. This is a place of wonder, where anything is possible. Come walk with us. The story: Where Giants Roam was […]

Material is a creative marketing agency based in the heart of Glasgow, renowned for producing compelling, impactful work in sport, music and culture. Having undertaken a values-based repositioning of the agency during the pandemic, we sought to reflect our emboldened proposition in a website – our ‘shop window’ so to speak. It was important that the site was dynamic – an embodiment of the agency’s diverse work, people and clients, and a reflection of our values of creativity, togetherness and […]

Bringing our proposition to life Impact is at the heart of everything we do at Rationale – both for our employees and our clients. In Summer 2021, we rearticulated our proposition as ‘We create impact’ and refreshed our visual brand. We brew impact Playing on our name, we decided to brew a RationAle ‘Impact’ IPA, that would be hoppy, hazy, and full of flavour to mirror our proposition in a tangible way. ‘We create impact’ became ‘We brew impact’, and […]