To celebrate Johnnie Walker’s 200th anniversary, Diageo sought to introduce a more contemporary identity for the Johnnie Walker brand and transform the traditional image of Scotch as an exclusive spirit, into a flavourful, accessible drink for anyone to enjoy, anyway they wish. Set within an Edinburgh landmark transformed, offering eight floors of breath-taking experiences, bars, event spaces, and views across the capital, Johnnie Walker Princes Street stands at the heart of Diageo’s £185million investment in whisky tourism in Scotland. […]
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