Category: GRAPHIC: Corporate Identity

Open Space is a contemporary arts organisation that supports emerging creative practices in unusual venues. Originally operating between London and Istanbul, Open Space wanted to focus solely on London in 2018 – with a new visual identity that represents the calibre of the programme, and positions them as a leading organisation in the city’s crowded arts scene.   Cause & Effect created a striking, versatile visual identity that uses the idea of unexpected space with an adaptable logo that acts […]

OverviewWe created a new brand identity for one of Edinburgh’s best-kept secrets – a gallery of contemporary visual art tucked away in a corner of the University of Edinburgh’s iconic Old College. But the mark is no shrinking violet… it’s a confident monogram using bold typography and a vibrant palette, with a subtle nod to Byzantine architecture (as you do).

Create an identity that builds out on the initial source of resolving the branding and packaging on the bottle. This was the initial brief. As the brief extended that the ‘corner-turn’ could be exploited. The thinking, simple as it looks has a lot in it. It was always back of mind that it would need a distinctive look and an identity that could expand and role out over the support collateral. A good identity should be recognisable and memorable of […]

  Aberdeen’s unique ceramic street signs are the inspiration for a visual identity system that is proudly Aberdonian. The core identity (Aberdeen Performing Arts) allows a brand system that can deliver the very different personalities of each venue (His Majesty’s Theatre, Music Hall, Lemon Tree) across the three constituent venues while maintaining their relationship to each other visually. • Distinctive, ownable, flexible • Cross platform application – publications, advertising, signage, wayfinding, interior, uniforms, digital, events and social • Simple (and inspiring) system […]

Since launching in 2014, Graphic Design Festival Scotland has become one of the world’s go-to events to meet, listen to and learn from the world’s best international design talent. Warriors Studio and Cause & Effect collaborated to create an identity that marked the festival turning five.   Balloons were a central visual motif, combined with objects that represent a five-year-old’s birthday party. Illustrations of birthday badges, jelly, party horns, paper hats, and streamers formed the basis of the artwork. With […]

liv is a Scandinavian-inspired salad and bowl concept based in Queens, New York. Living in the area, the clients noticed a serious lack in healthy dining options for themselves and the entire community. They wanted an approachable brand, while also having a Manhattan “cool factor”.   We explored various directions that pushed the envelope including playing with vibrant colours, leaf textures and watercolor art. But fresh minimalism helped communicate the health and quality of the product best! Along with simply […]