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Glaswegin is a new gin entering into a busy and saturated market. Important therefore to design packaging that is distinct to pull it clear of the market. Objective from the very start was to steer clear of what we saw as the ‘norm in a great many of the competitors. The failing with most as we saw it was their presence behind the bar on the gantry. Bottles need to work very hard there. This is a very important part of […]
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