Play Stories – Edition 1

Play was born from a passion for football and design, it’s where they are from, what they know and most importantly, what they love. Football is a language understood globally, rooted in culture, in people and in places. It is stories like these that drive them as a company — bringing together discussions and concepts that can change how we think, understand and look to the future.

To support the work that the client is undertaking in 21/22 they wanted to create a publication that reflected their principles as a studio, creativity, passion and storytelling. Inspired by the stories that Football has to tell we worked with them to create a piece that communicated their knowledge of and passion for the game.

The publication is built around the consistent graphic language of the Play brand, anchoring the design within the brand style, while at the same time providing creative flexibility to develop individual concepts around each story. The document celebrates diversity, telling powerful stories that have not just shaped the footballing world but wider society, culture and lifestyle.

The design features consistent elements that provide a unifying strategy for the document. Each story within the design features a display typeface that we specifically developed for each narrative. These typefaces are also part of the larger Play brand architecture, communicating through a consistent graphic language while still maintaining individuality.

The document will be shared with prospective and current clients to promote Play as a creative force in the Football space. The book will be supported by an OOH poster campaign at significant Football locations to drive exposure and awareness.