Bowhouse

Nomination

Images

Videos

Direct link: https://vimeo.com/695678554

Category

GRAPHIC: Poster

Company

Everything Will Be Fine
Rachelle Wong

Client

Bowhouse

Summary

As part of the Balcaskie estate in Fife, Bowhouse is a destination that connects small, local growers and producers with restaurants and shoppers, giving everyone better access to the best the East Neuk has to offer.

Each year we collaborate with a different illustrator to create a campaign promoting the Bowhouse markets throughout the seasons. This approach builds on the synergy between the craft of illustration and the craft of growing crops and sourcing the finest local ingredients. Getting it right takes great skill and endless patience.

Edinburgh based Rachelle Wong's playful, tactile style was a great fit. For spring 2022 we focussed on locally sourced sea bass, haddock, sea salmon and fresh seasonal veg. Rachelle's illustration features foam fruit wrappers and corrugated cardboard for fish scales. A screwdriver was used for the meandering lines in the lemon slices and splashes of paint for the asparagus tips add vibrancy. Each individual element is hand crafted and then brought together to create the final illustration.

The poster campaign also included postcards which were printed onto dimpled paper to mimic fish scales. A QR code links to recipe inspiration on the website.

Links

https://www.bowhousefife.com/