Royal Botanic Garden Edinburgh

The Royal Botanic Garden Edinburgh (RBGE) is the second oldest botanic garden in Britain after Oxford. The year 2020 marks its 350^th anniversary and Stand was appointed to develop an integrated creative campaign to ensure that all communications around the event were cohesive and consistent.

RBGE wanted an ‘eye-catching, modern and bold’ campaign to build awareness around their brand and attract more visitors to the Royal Botanic Garden Edinburgh and its three regional gardens – Benmore, Dawyck and Logan. 

Stand created a series of montage illustrations that formed an outdoor campaign that could showcase the INDIVIDUALITY of EACH of the three gardens under one visually strong overarching concept.