Naked Malt has shown off a new contemporary visual identity as the drinks brand seeks to inspire a new generation of whisky drinkers.
The mass media and visual identity drive targets audiences who value experiences over products, seeking to convey a spirit of spontaneity using the catchphrase ‘Your Whisky, Your Way’.
Uptempo marketing materials place the drink front and centre of relaxed and informal visuals that emphasise the free-spirited interactions of friends across European and Asian Pacific markets.
Irina Khorokhorina, Global Brand Manager at Naked Malt added: “This bold new chapter in Naked Malt’s visual identity reflects the energy of our modern whisky drinkers and the vibrant community we’ve brought into category. We’re excited to bring this to life in a fresh, confident way, showcasing how Naked can be enjoyed its own way – whether that be neat, over ice, or in a Naked Sour that really lets the liquid shine”
Produced in collaboration with creative agency Thirst, the campaign seeks to upend traditional conceptions of the drink.
