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Paul Condron
Brand Director, Highland Park
Paul joined Edrington in 2017 and is currently Brand Director for Highland Park Single Malt Whisky.
As a passionate brand marketer, Paul’s sales and marketing career spans 25 years and includes roles in premium consumer electronics, spring water and beer before he made the move into whisky with Edrington.
In his early career, Paul started selling Tannoy loudspeakers in Scandinavia and Eastern Europe before moving to a more global role with Linn Products, a Glasgow based manufacturer of some of the world’s best audio systems found in luxury homes and superyachts. Whilst at Linn, Paul’s focus was initially in International Sales and Distribution before moving into Marketing and new product development.
After 10 years, he moved into the drinks industry, first as Head of Brand Marketing with Highland Spring in Scotland before the lure of the alcoholic drinks sector took him into Beer and Cider as Marketing Director for C&C Group, responsible for leading brands such as Tennent’s Lager, Magners Irish Cider, Heverlee and several emerging premium/craft brands.
He joined Edrington in 2017 and spent 5 years as Brand Director of The Macallan – the world’s most valuable Single Malt Scotch Whisky brand.
His current role as Brand Director for Highland Park brings responsibility for brand strategy, new product development, campaign planning and delivery across paid, owned and earned media, and the brand’s growing direct-to-consumer focus through CRM, e-Commerce and Private Client Management.
Paul is a keen sportsman and enjoys football, golf and road cycling. He is a coach of a youth football team and an aspiring artist in his spare time.
He is a former committee member and Chair of the Marketing Society Scotland’s Star Awards. Today, he serves as a Business Ambassador for The Beatson Cancer Charity and a Director of Cryptic, Scotland’s pioneering promoter and producer of audiovisual arts.