Garry Calderwood

Creative Director, LOVE

I often think the journey is more interesting than the end result so here is a bit about mine. I grew up in council estates, with few local job prospects, surrounded by various forms of hardship, so creativity for me was always a form of escapism and a way to reimagine the world around me. I didn’t get into university but I did get into a college in Glasgow, and from there worked hard to land a job in the design world. Nowadays, with over 23 years in the industry, I work at the sharpest end of global luxury branding and packaging design (having done work for people like LVMH and Beyoncé along the way), but I’ve always found that my start in life has given me a sense of grounding and perspective, which I try and pass on to my creative teams. I’m immensely proud to be a product of the Scottish design industry and I am always excited to see Scotland’s creative work punching well above its weight. I look forward to adding my voice to this year’s judging panel as we celebrate the Scottish design community.