Glasgow’s Kelvinside Academy has challenged the might of John Lewis and Aldi’s Kevin the Carrot to claim top billing in the Christmas advertising market with a seasonal short of its own.
The Snow-in seeks to give a timely boost to the private school industry, weighed down by mounting affordability challenges, by presenting the school ethos of collaboration, creativity, and fun to West End audiences.
Bypassing the lure of TV and the big screen the personal message relies instead on its strong local contacts to spread the word on social media.
The simple premise sees the school turn a winter crisis into a heartwarming tale of creating opportunity from adversity as locked-in staff and pupils turn the white-out conditions to their advantage as everything from decorations to a makeshift cinema is crafted on site.
School rector Dan Wyatt is not above getting involved in the proceedings, morphing into the Tom Hanks character from the 2000 adventure film Castaway to bring new utility to a discarded rugby ball.
Scarlett Hollerin, co-founder of PR agency Story Shop, commented: “The Snow-in combines professional-grade production by Lost Clock with grassroots amplification, demonstrating how smaller budgets can still deliver a big impact.
“By blending cinematic storytelling with a heartfelt message, The Snow-in cements Kelvinside Academy’s position as an innovator, proving that creativity and authenticity can triumph in a competitive and challenging market.”
The film was produced by Lost Clock Productions.