Disruptive architecture firm HOKO is branching out into AI and branding as it seeks to reimagine the delivery of domestic architecture with two key appointments.
The practice has recruited London-based architectural designer Amir Hossein Noori, founder of AI Hub, as a boardroom advisor to oversee the development of new software communicating design solutions to clients.
Noori is working on a ‘rapid visualisation’ tool offering near real-time design updates and cost reporting and a regulatory tool to guarantee compliance at the earliest design stages.
He is joined by Made Brave founder Andrew Dobbie, who will lead the fast-growing practice’s branding and storytelling division to establish HOKO as a trusted household name. Dobbie said: “Recently I was looking for someone to work on an extension on my house and it struck me that there is no household name, no trusted brand. There’s a real opportunity here, and given Danny’s talent, profile, vision, and the solid foundation he’s already built, HOKO is primed to grab it with both hands. While, with my experience of building and scaling brands, I hope I can help him get where he wants to go even more quickly than he thought possible.”
HOKO founder and BBC Scotland’s Home of the Year judge Danny Campbell, added: “I am incredibly excited to welcome Andrew, with his vision and experience in making brands famous, and Amir, with his unparalleled knowledge of AI in architecture, to help HOKO conquer both the UK and international markets.
“We’re not just talking about streamlining processes; we’re fundamentally changing how architecture is delivered. To be the first household name in architecture is an ambitious goal, but with the right team – which we now have – and immensely scalable AI tools, we’ll prove it’s possible.”
HOKO is seeking £200k venture capital funding via the UK Government’s Enterprise Investment Scheme to help finance its aggressive expansion.