Fifth Ring has laid the groundwork for further organic and acquisitions-centred expansion with the reveal of a new leadership team.
The Aberdeen-based B2B marketing specialists has elevated its former European director Jenniffer MacLennan, an eight-year veteran of the business, to the newly created role of group managing director as part of a suite of promotions and appointments.
MacLennan will assume responsibility for all operational activities and support sustained growth and continued expansion into new markets, saying: “In my new role, I will continue to maintain and enhance positive client relationships, whilst taking on new operational challenges and ensuring Fifth Ring owns the space in global B2B marketing.”
This will free up founder Ian Ord to proritise further international growth and acquisitions. Ord explained: “… as our business becomes more complex, we recognised the need to expand our senior team. Jennifer’s promotion will increase our leadership bandwidth, ensuring we can continue building on our success.
“We are committed to international expansion, both organically and through further acquisitions.”
Fifth Ring, which operates offices in Singapore and Houston, has also handed Steve Milne, group director of strategy, overall responsibility for brand projects and strategy for clients on a global basis. These changes follow the promotion of Sarah Gray as head of client services, and Dr Chloe Hodge as head of brand.