Business Gateway, the support network for current and potential business owners, has launched a new creative campaign to raise awareness of its services among entrepreneurs, start-ups and scale-ups.
‘Here to help’ illustrates the full range of free help and advice offered by the organisation across print, digital, social media, local radio, and OOH channels until October, illustrating the scale of its support for small and medium-sized companies.
Developed by Edinburgh-based creatives LUX the campaign adopts specific visual cues and a distinctive tone of voice to highlight the range of in-person and digital tools available.
Alice Will, co-founder at LUX added: “When Mhairi Macleod-Dunford and I set up LUX, Business Gateway was an invaluable support for us as a start-up and we certainly made good use of their resources, events and networking opportunities.
“Now, with twelve years under our belt, we’re proud to be working with Business Gateway on this exciting new campaign to showcase the invaluable support they can offer.
“Whether for start-ups like we once were, or existing businesses, the extent of free, flexible resources and support available shows that Business Gateway really ‘gets it’, and that help really is just a click away.’’
Media planning and buying is being managed by The Media Shop.