W Edinburgh

We were delighted to be part of the creative spirits, carefully curated to create a unique Scottish hotel for the Iconic W Brand in our very own capital city. Sophisticated and quirky, glamourous and decadent, the W Edinburgh is the centrepiece of the St James Quarter development – providing luxurious and vibrant hotel accommodation in the heart of Edinburgh.

The Hotel comprises of 3 unique buildings - The Iconic ‘Ribbon’ Building, the contemporary ‘Quarter House’, and ‘James Craig Walk’ - a renewed and fully refurbished Georgian townhouse.

We took inspiration from Jestico + Whiles Architecture and Interior Design Narratives in each unique space, and also tried to capture the spirit of the world's leading festival city. Combining functional light and features to attract guests and enhance the visitor experience, whilst maintaining the finest 360-degree views of Edinburgh, and beyond.

Bespoke and tailored solutions have been carefully integrated to provide extraordinary spaces which stimulate the senses, delivering an immersive and memorable guest experience.

Designs were progressed using 3D software, with equipment and materials selected to optimise and minimise the embedded carbon throughout. Embodying Scotland’s rich cultural tapestry, a multitude of narrative streams are interwoven across the hotel’s three buildings, including: Ancient Pride + Land of the Free, Secret Passages + Mythical Creatures, Scientists, Inventors + Visionaries, Untamed Energy, the Volcanic Heart of Scotland, Warrior Poets + Disruptors.

Mostly all lighting elements throughout are bespoke - often based on standard components tailored to the space or application, resulting in flexible, energy-efficient, and optimised spaces with intuitive controls and systems which are easy to maintain.

Selected features include: A deconstructed woven tartan sculpture that sails through the entrance lobby, A Trophy Wall with bespoke Unicorn heads (The National animal of Scotland),‘Architects tool’s pendant inspired by James Craig (Architect of Edinburgh New Town),Immersive Spa treatment rooms, corridors and suites, Handcrafted, tailored furniture and joinery with integrated programmable lighting elements, The surprising cinema tunnel within a ‘close’ between buildings, Alchemy-inspired beaker lamps on a volcanic rock bar, Tree canopy lighting feature surrounding the main bar, Mythical Creature inspired LED hand-blown crystal chandelier, Concealed and integrated lighting throughout the W deck roof-terrace, Low-impact integrated façade ribbon lighting. Customised and innovative lighting features throughout guestrooms and suites (Sustainable materials, replaceable parts and upgradable components).

The result is a flexible, dynamic, and vibrant city-centre destination which can be tailored to suit specific times, events, and occasions.