H+I Adventures

Founded in 2007, H+I Adventures blossomed from a deep-seated passion for mountain bike exploration, fueled by a determination to redefine the journey. Dedicated to unveiling the world on two wheels, H+I meticulously crafted tours led by seasoned local guides, immersing travellers in the cultural fabric of each destination.
When tasked with reimagining their website, our mission extended beyond showcasing their exceptional tour destinations; we aimed to spotlight their freshly minted brand identity by Freytag Anderson. Our objective was to fashion a browsing experience that not only captivated users but also sparked their imagination, compelling them to embark on their own adventure.
Embracing an editorial design approach, we sought to elevate storytelling, ignite stronger user engagement, and infuse the website with an air of credibility and professionalism, thereby enriching the overall user experience. Leveraging H+I's rich trove of video and photography content, our endeavour was to curate a mesmerising journey for visitors, strategically placing visual elements to enhance narrative without overwhelming them.
Given the vast amount of information necessary for each tour, prioritising clarity, organisation, and user experience became paramount. Thus, we meticulously crafted the information architecture while maintaining a cohesive visual hierarchy to ensure intuitive navigation.
Beyond its role in driving brand awareness and customer appeal, the website also serves as a practical tool for H+I, streamlining their customer onboarding process. Through collaborative efforts, we developed online tools inspired by their traditional PDF methods, empowering administrators to effortlessly create bespoke tour offerings and kit lists, ultimately saving the company valuable administrative time.
By prioritising responsive design, we ensured the website seamlessly adapts to various screen sizes and devices, underscoring our commitment to delivering an exceptional user experience across all platforms.