Buttermilk Rebrand – redefining influence

Too gallus was given a simple brief from Buttermilk. Entirely re-envision what it means to be a world-leading creator marketing agency. The project had to span every conceivable touch point, including brand identity, tone of voice, positioning, strategy, social media, web design, merch design and physical activation.

The companies aim was to establish themselves as THE authority in creator marketing, expand into new territories, attract top talent, more then double their bottom line, acquire household name clients and create a platform to connect with creators.

So we had our work cut out.

We approached this project the only way we know how: by radically repositioning the brand to ensure it stood out as the leading voice in creator marketing. Working across strategy, brand, web, and social, we superpowered Buttermilk and placed it unequivocally ahead of the crowd. Our biggest challenge was to deliver this in a way that spoke seamlessly across their full audience – welcoming creators, massaging manager relationships, and impressing c-suite stakeholders – in one effortless stroke.

Buttermilk now stands as the Gold Standard in brand, web, comms and digital in its field.