H+I / MTB Worldwide

Throughout the last year, our collaboration with H+I ADVENTURES / @mountainbikeworldwide has focused on refining their brand positioning, messaging, and visual identity. Our goal from the outset was to craft a fully immersive brand, integrating H+I's exceptional video and photographic assets with evocative messaging and dynamic typography.

We formulated a compelling brand positioning anchored in the concept of adventure. The brand tagline, 'WE'RE MADE FROM ADVENTURE,' not only reinforces this stance but also empowers H+I to establish a distinctive presence in the high-end adventure travel market.

The visual identity transforms their name into a symmetrical block graphic, adaptable for both vertical and horizontal display, serving as the cornerstone for a versatile design framework. Additionally, it can be incorporated into a repeat pattern reminiscent of bike tread. Incorporating animation elevates the identity and location content, injecting a vibrant and thrilling sense of dynamism and action.