141 Productions

Recently formed TV production house 141 approached us to create their brand identity and strategy. Grown from a talented team behind some of the country's most notable television programming, 141 was founded to be the new face of Objective Media North headed up by Hannah Brownhill and Toby Stevens.

With their pioneering new programme 'My Dead Body' about to air in the UK, the team needed an impactful and compelling logo and identity in time for the release. We worked with Hannah and Toby to establish the reasons why they make television and what drove their creative process through a series of open discussions and structured workshops. For them, it all boiled down to finding, recording and showcasing the lives of real people and telling their stories in their own voices.

We knew the brand had to visually represent these people — the voices telling the stories. We looked at the rhythm and form found in spectrograms, these unique and dynamic graphics are both unmistakable and playful — the visual signature of a voice. We combined this idea with the numerals from the name 141, which is the team's dialling code in their Glasgow office, and created a striking mark and logotype that features the simple red recording light in the main lock-up to add impact, explain the business, and tell the viewer: "it's time to, sit up, switch on and pay attention".

The identity, website and roll-out was created in line with a tight timeframe which culminated in its first airing on Channel 4 to over 1.5 million viewers.