Hollywood Bowl: Banishing Boredom

Intro
With just shy of 100 locations across the UK and internationally, Hollywood Bowl is a company big enough to be listed on the London Stock Exchange. They're unquestionably a leading brand in the UK bowling market, however, they were hungry for more growth.

The Brief
Despite their national scale and frequent investment in modernisation of their venues, Hollywood Bowl was seen as just another local bowling venue. Fun to visit once a year, but not necessarily the sort of place you’d book in advance.

This needed to change. The aim was to encourage more people to book more visits and do this ahead of time. That’s where we came in.

We were tasked with elevating their brand, from one people knew of but didn’t feel anything for to something more exciting. More entertaining. More fun.

The Idea
'Come Play' is more than just a brand platform—it's an open call to embrace spontaneity, let your hair down, and authentically be yourself. Here, we ignite collective happiness and spur on those impromptu moments of joy.

Creative Solution
With a new vision, proposition, and brand direction in place, we wove elements of fun and movement through every possible element of the brand. The result was the playful yet informative brand guidelines to put the bumpers up for all future brand communications.

Then, creative engines at full throttle, we developed a huge array of new assets to showcase the refreshed brand identity:
- Digital billboards and eye-catching out-of-home ads
- Engaging social media content
- Vibrant promo leaflets and in-store posters
- An ad for the silver screen
- An all-new photo bank jam-packed with photography showcasing the brand at its best
- Seasonal campaign assets, primed to sprinkle magic throughout the year

All in all, we gave the brand a little extra spark and a lot of extra joy and spontaneity to help people banish boredom from daily life.

“It has been a pleasure working with the team at MadeBrave on the Hollywood Bowl brand refresh. Their team felt like an extension of our own, they challenged us to be brave in just the right way and ultimately smashed the brief. It led to new brand creative that supports the all-important emotional connection and has our customers' fun at the core. We’re super proud of the new Hollywood Bowl brand identity.”
- Liz Penney, Head of Marketing at Hollywood Bowl