Thoughtwell Christmas Promotion

We were approached by Thoughtwell (a print production company based in Edinburgh) to create a ‘Festive Promotion’. Thoughtwells primary audience are creative agencies, so it was important to reflect their capabilities. We set out to deliver something unique that would provide people with a lasting impression.
"A Christmas Game to Make A Long Evening Short" is our take on the game Charades. Originating in France as a Christmas game, it became popular in Britain in the 19th century and has since become a seasonal tradition. Our solution captured the spirit of Christmas and will hopefully provide hours of fun year after year. 52 cards contain a mix of Christmas Songs, Books, Films, TV Programmes and Plays illustrated through the use of over 52 typefaces.