OTHERLY

Otherly is both a mindset and a place. It’s the belief that differences and oddities should be celebrated. And we’ve brought that belief to life in our fantastical world filled with characters where no rule is followed, no logic can’t be broken. And nothing is so perfect that it can’t be tried another way. Bursting with possibility, activity, and harmony. This is what happens when everyone embraces their Otherly side and simply celebrates what makes them different.

Naming & Copywriting
From the outset we wanted the brand to be a bit quirky. So, we came up with a name that meant something but was also kinda weird. Plus, we teamed up with our wordsmith and brand guru, Iain Nevill, to give the brand a fun and witty tone of voice. We wanted it to be unique and make people think, it’s OK to be different.

Illustration:
We teamed up with the awesome illustrator Tomi Um to make a cool bunch of unique Otherly characters. These guys live in all sorts of crazy Otherly worlds – like the beach, the moon, the jungle, and the city. It's a place where everything and everyone are just a bit, you know, Otherly.