Jurni Leasing – Client of The Year

Jurni is an example of a successful collaboration between an agency and a client that embraced change, trusted the process and challenged the status quo. The client, Bridle Leasing, desired a comprehensive transformation rather than a superficial makeover, which made them an ideal partner for NineNineNine, who specialises in helping challengers become champions.

Right from the beginning, the Jurni leadership team showed a willingness to embrace wholesale change by participating in a remote deep-dive brand workshop that laid the foundation for the rebrand strategy. Their readiness to critically assess their existing name, visual brand identity and company values, while openly discussing the inner workings of their business, highlighted their trust in NineNineNine as an agency.

During the Discover phase, Jurni accepted the findings of the competitor analysis, which revealed that their original brand name was a growth barrier. This demonstrated a rare level of openness to constructive criticism and change. Their willingness to adopt a new brand name underscored their trust in our expertise and commitment to a vision that promised differentiation and growth.

Throughout the creative process, Jurni's team actively collaborated with the NineNineNine team, remaining engaged, challenging where necessary and being open to change at all times. They didn't shy away from bold suggestions and exemplified the perfect client. The success of the rebrand was possible because of Jurni's willingness to trust the process and let NineNineNine's expertise lead the way.