Bature Brewery

Pim-Pam and Bature Brewery have forged a strong partnership that is centred around creativity, culture, and craft beer innovation. Bature Brewery are the first craft brewery in Nigeria and pioneers of their trade in West Africa. With a deep connection to the vibrant art and music scene in Lagos, Bature Brewery brings the craft beer movement to a completely new audience – powered from their taproom bar and brewery on Victoria Island.

A creative partnership that not only creates interesting and immersive projects, but develops and tells the story and their connection to West-African craft and culture. Working closely with the Bature Brewery team, Pim-Pam have worked across a wide range of creative content with the team spanning identity, design, digital, packaging, photography, film and campaign materials. 

In a market as big as, and with as much potential as Lagos and wider Nigeria itself, the strategic approach to the brand, it’s connection to it’s audiences and where they are looking to go in the future — the key aspect across both businesses in their collaboration is trust and understanding. 

The partnership emphasises not only creative aesthetics and storytelling of the brand —  but also strategic initiatives to introduce craft beer to a wider audience, reinforcing the brands core values of passion, flavour, innovation, culture and collaboration using local ingredients. 

With collaboration being at the core of this relationship it also extends into the creative process, collaborating with multiple artists and musicians to create a range of vibrant and expressive designs that not only adorn the packaging but also seamlessly integrate into the brewery’s ambiance, reflecting a cohesive brand narrative. 

The partnership between Pim-Pam and Bature Brewery has allowed the brewery to reach new audiences and establish itself as a leader in African craft brewing. The partnerships success was evident in the increased recognition and awards garnered by Bature Brewery, both nationally and internationally, further solidifying their position as a trailblazer in the craft beer movement in West Africa. 

Being based in Scotland, Pim-Pam’s collaboration with Bature Brewery has showcased the power of global partnerships in shaping impactful brand narratives that resonate across cultural boundaries. Together, they continue to define and lead the craft beer movement in Africa, leaving a lasting impact on the industry and cultural landscape alike.