Future Genesis – Oakley

In Revenant's Animated campaign "Future Genesis" for Oakley, we synthesized the brand's future-focused ethos with its historical identity, guided by the iconic Max Fearlight advert. This concept evolved into a narrative trilogy mirroring Oakley's journey and innovation. The campaign, aiming to unify Oakley's varied internal perceptions and external representations, crafts a visionary tale of evolution and identity. It blends narrative innovation with visual prowess, aligning closely with Oakley's pioneering spirit and aiming to resonate deeply with both the Oakley team and its audience.