Hi-Scot Credit Union Campaign

Hi-Scot Credit Union provide financial services to their members across the Highlands and Islands.

We created a campaign strategy to showcase their services and improve the company's communication with potential members as well refresh the brand look.

We worked with Atipo Studio's illustrations to create a suite of characters that brought a contemporary context to their adverts.

We augmented Hi-Scot's existing brand colours with a fresh palette that brought the illustrations to life.

We also devised the 'Say HI' device as a playful call-to-action that plays off the company name.

All these elements combined to clarify the company's message across a range of media and improve membership and engagement as a result.

​Illustrations credit: Atipo Studios https://atipo.es/