Harley of Scotland – Web

Pioneers of exceptional Scottish knitwear since 1929, Harley of Scotland have gained global recognition for excellence and progression in their advanced knit technology. Harnessing almost a century of textile knowledge and technical expertise spanning three generations of the Harley family – Harley of Scotland are market leaders in seam free whole garment knitwear. With a heritage anchored in fair isle knitting techniques, Harley garments draw inspiration from the local landscapes and culture of the North-East and Northern Isles of Scotland. Harleys originally approached us with the ambition to build a new modernised website, we worked with the team to create a platform that would best showcase their exquisite, luxurious product range, drive brand awareness and collaborations, and cement their global position as leading producers of seamless knitwear. Our challenge was to design and build a website that would function as a contemporary celebration of a brand rooted in rich history and passionate, premium craftsmanship that the family-run business prides themselves on. Having established the branding, we worked to digitally translate this to a platform that would best showcase their exquisite, luxurious product range, drive brand awareness and collaborations, and cement their global position as leading producers of seamless knitwear. Our challenge was to design and build a website that would function as a contemporary celebration of a brand rooted in rich history and passionate, premium craftsmanship that the family-run business prides themselves on. Harley’s proudly work with some of the world’s largest fashion brands, providing a B2B service alongside their own range. This meant that rather than functioning as a direct sales tool, the website needed to focus on informative storytelling about the individuals behind the brand, communicating the values of the company, and how the same family who built its legacy will propel it in the future. Understanding the potential engagement generated by an interactive lookbook, we reworked what was a simple PDF document to create a captivating interactive experience that would encourage users to explore the range.