Crochetree

- Crochetree sell high quality yarns, crochet supplies and patterns to enable customers to create Amigurumi through their doll patterns or personal projects. A business they have built up from a supportive online community. Where the brand and followers can engage in a caring and supportive way. Helping customer begin their journey or give advice on more technical problems. The products & creations people produce give great joy to the maker and help empower individuals to feel proud of what they have accomplished. Crochetree are very much part of this community and promote calmness & well-being through the power of crochet as a form of therapy. My Creative really wanted to capture the sense of calm and enjoyment felt by each customer when they get into their crochet creation. With illustrator Fruzsina Fölföldi we depicted individuals "happy places". Stretched out on the sofa or commuting on the bus crocheting in bliss. With a combination of colours and a bespoke 'looped" typeface we were able to create a fun and characterful brand identity. Deliverables include: Logo design and brand identity, mail box packaging design, online content, animation, typography, labels, website and merchandise.