A curious voice

We’re a curious bunch. It’s what leads us to explore, to try the untried, and to ask questions. Like, do goldfish fart? Do bees have knees? And why can’t I eat my bogies? It's that feeling of wonder that makes learning fun. Research shows that learning for fun improves children’s wellbeing, social skills, creativity, confidence, and resilience. But for many children in Scotland, poverty and inequality are standing in their way. That's where Curiosity Collective come in. They give children the freedom to explore a world of learning beyond the classroom, whatever their circumstances. Inspired by the weird and wonderful questions kids ask about themselves and the world around them, their playful brand voice encourages children to follow their curiosity, cheers them on and speaks up for their right to learn. Written in the style of a children's book, the brand film brings these questions to life through the wide-eyed wonder of characters, Charlie, Farleigh, Harley, and Roy.