Category: Design Effectiveness

Our primary objectives were to; From the playground to the podium and everything in between, Scottish Cycling is the national governing body of cycling sport. The organisation supports over 200 affiliated clubs, teams, and associations across the variety of disciplines (Road, Mountain Bike, Cyclo-Cross, Track, BMX, and Cycle Speedway). They provide a huge variety of opportunities to participate at every level of ability, encouraging people to get on a bike for the first time, to providing pathways for cyclists to […]

Bature Brewery are Nigeria’s first craft brewery, and pioneers of their craft in West Africa. With a deep connection to the vibrant art, music and culture scene in Lagos, Bature are bringing their own approach on the craft beer movement to a completely new audience — powered from their taproom, bar and brewery on Victoria Island. Pim-Pam have partnered with Bature Brewery to develop and deliver the next chapter of their story — to educate, collaborate and establish themselves as […]

Tackling men’s violence against women and girls is the highest strategic priority for Police Scotland. Since its formation in 2014, Police Scotland has undertaken annual campaigns to reduce rape by educating men about consent. But recent insight offers evidence that, contrary to established thinking, most men understand consent but ignore it. Decision-making is skewed by male sexual entitlement, which, in practice, means men assume consent where none is given. Sexual entitlement starts with assuming a right to a woman’s attention […]

Many people, through the COVID pandemic and the recent cost of living deterioration, have seen their vulnerability (as categorised by the Financial Conduct Authority) increase and are not getting the support and guidance they need to make good financial decisions. As one of the UK’s leading Pensions and Savings providers, Standard Life has responded with the creation of a specialist Vulnerable Customer Team and the design of the Helping Hand Programme which specifically caters to the needs of vulnerable customers. […]