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Sharing the spirit of community for a bold new whisky startup. Caskshare is a whisky startup dedicated to making fine single malts more accessible to everyone. Working with a series of illustrators and the marketing team, we led the creative on their brand launch, building out their visual identity, art direction, tone of voice and labelling system as they prepared to roll out their inaugural Collective Series. Inspired by the concept of shared moments and Caskshare’s core digital audience base?, […]
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