Versus Posters

20 designers from across the country have been asked to re-design 20 iconic football shirts to create a unique creative exhibition that will be taking place in Glasgow. The purpose of the exhibition is to raise funds and increase awareness of United Glasgow FC, an anti-discrimination football team and community project who represent all of Glasgow, regardless of background, ethnicity, sexual orientation or financial position.

It is also our goal to promote design to the wider public and showcase the creative talents and abilities of the participants. Versus is a unique event, created to appreciate and celebrate the best in design, drawing people from studios big and small together to celebrate the ability and expertise of the Scottish design industry.

The launch posters have been created to reflect each of the shirts that will be used by the designers as inspiration for their designs. The posters also take cues from the design techniques familiar with the era of the original kit design and also the design of the kits themselves. Using these reference points each poster has been developed in a typographic style to create striking and unique designs. During the exhibition each poster, along with the shirts and a catalogue, be available to purchase and raise funds fund for the charity.

The launch posters were placed at smaller football grounds around the country to create awareness of the exhibition with a larger promotional campaign planned for later in 2020. The posters will also be used across social media and in the press to raise awareness for the exhibition.